These numbers have been consistent for a long, with only a few dips. TikTok offers the young ones a platform to express themselves creatively while sharing videos of themselves dancing, singing, or lip-synching to their favourite or trendy tunes.ĥ7% of TikTok users are female and only 43% are male (Datareportal, 2021.) Only Snapchat remains to be the social media platform with more popularity among US teens. In a way, TikTok creators understood the younger generation in a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below. So why is TikTok so popular among the younger generation? Simply put, it is by design. In the U.S., the biggest TikTok age group in 2021 were 10-19-year-olds (25%), followed by 20-29-year-olds (22.4%.) In 2021, 43% of TikTok’s global audience of TikTok was between 18 and 24 years old (Datareportal, 2021), as opposed to the 3.4% of TikTok audience that is older than 55. TikTok has really hit the nail on the head when it comes to the younger generation. These figures are however changing fast, as the older generation picks up the nitty-gritty of the app. It was only in January 2021 that TikTok was beaten in terms of total app downloads by the messaging app Telegram which cloaked in 63 million downloads. TikTok followed closely behind with 62 million downloads during that month. With over 656 million downloads in 2021, TikTok now has a total of over 3 billion downloads globally. It is one of the few social media platforms to have had over a billion downloads, such as Facebook.
These figures are nothing short of impressive considering that it was only launched in 2016. TikTok stats indicate that the platform cloaked its first billion downloads in February 2019, gaining half a billion more in just under 8 months. This makes both versions of the app have over 1.8 billion daily active users worldwide. The 1.2 billion user statistics do not, however, include users from China, as the app operates in the country under a different name.ĭouyin, the Chinese version of TikTok boasted of up to 600 million daily active users in 2020.